Xami Workers › Clinic front desk

What must an AI front desk in a UAE clinic disclose, and what must it hand to a person?

It must say it is AI at the start of every call and message, and hand anything clinical to a person. Dubai’s AI Ethics Guidelines ask an AI that could pass for human to say so first; the DHA’s AI policy requires AI functions to be disclosed and staff able to override. Sam, an AI worker by Xamun, does both.

ClinicOS · Corniche PhysioSam · AI worker
Sample call
Sam (AI)Corniche Physio, I’m Sam, the clinic’s AI assistant. A person is one step away. How can I help?
MariamI need to move Thursday’s session. My knee’s worse.
Sam (AI)Wednesday at 4:30, same therapist? I’ll also ask her to look at your knee before you come in.
MariamWednesday’s perfect. Thank you.

Calendar · physiotherapy

Thu3:00 pm
Wed4:30 pm
Wed6:00 pm

Written to the patient record

Disclosed as AI at 0:02
Session moved; insurer approval still valid
Knee worse: to the therapist to review. Sam gave no advice
Reminder set for Wednesday morning
Sam books. The therapist decides about the knee.Example scene, fictional clinic, AI voices

Early access: the first Sam workers go into new ClinicOS rollouts.

What Sam does at a clinic front desk.

Sam takes the routine queue, by phone and message, inside ClinicOS. Your front-desk team keeps the patients in the room and the moments that need a person.

Bookings

Books, moves and cancels

  • Answers calls and messages, day and night
  • Finds a slot with the patient’s usual clinician
  • Offers free slots to the waitlist

Always with a person: any caller who asks for one

Reminders

Reminds and follows up

  • Sends reminders the day before
  • Calls back missed visits and offers new times
  • Sends intake forms before a first visit

Always with a person: patients who say they’re unwell or unhappy

Insurance

Routes insurance to a person

  • Answers from the clinic’s own list: which insurers it accepts
  • Checks that an approval on file still covers the session

Always with a person: refused approvals, claims and what the patient will pay

Languages

Arabic and English

  • The same disclosure, hand-offs and limits in both
  • Follows callers who switch mid-sentence
  • Confirms in the language the patient used

Always with a person: a caller Sam can’t understand reliably

The disclosure rule. Every call, every channel.

Dubai’s AI Ethics Guidelines give a phone agent as their example of an AI that should identify itself at the start of every conversation. Sam is built that way.

What Sam says

“I’m Sam, the clinic’s AI assistant.”

  • In the first sentence, before asking for anything
  • On every call and every message thread, not only the first
  • With the way to reach a person, in the same breath
  • And the recording notice, where calls are recorded
What Sam never does

Pretend to be a person.

  • The name “Sam” always comes with “AI assistant”
  • Asked “am I talking to a real person?”, Sam says no, and offers one
  • When staff take over, the patient is told who they are now talking to
  • No clinical advice, no triage, no reassurance about symptoms

The hand-off rules. What goes to a person, and how fast.

No UAE rule we found sets hand-off times. These are the defaults we start from; each clinic sets its own and writes them into Sam’s role. Every hand-off carries the whole story, and the reason goes on the record.

Sounds like an emergency
Sam tells the caller to call 998 for an ambulance and alerts staff at once. The clinic’s clinical lead writes the list of words that trigger this.
A clinical question, or a patient who says they are worse
To the duty clinician, with the conversation. Sam does not advise, and tells the patient when to expect a call back.
A caller asks for a person
To the front desk now, in opening hours. Outside them, a call back at the next opening, and the caller is told when.
A complaint, distress or anger
To the front-desk lead, the same day.
Insurance: a refused approval, a claim, or what the patient will pay
To the billing or insurance desk.
A request about their own data
To the clinic’s privacy lead, logged at once.
Sam is unsure, or something fails
To the front desk at once. Calls fall back to staff, not to silence.

Assist before autonomy.

The DHA policy defines supportive technology as AI that helps a person decide without replacing them. Sam starts every action in Assist: it prepares, a person approves. An action runs on its own only when its record is strong and the role owner signs off, and drops back after an error or a complaint.

ActionModeWho decides
Send appointment remindersAutonomous once promotedThe clinic manager promotes it
Rebook a missed visitAutonomous once promotedThe clinic manager promotes it
Draft an insurer extensionAssistA person signs it until it is promoted
Anything clinicalAssist, alwaysA clinician. Locked by design

The rules behind it.

None of these documents was written for an AI receptionist. Read together, they give the rules above. Paper No. 11 sets out what each asks.

  1. Dubai Health Authority, Artificial Intelligence in the Healthcare, Policy DHA/HISHD/PP-09, version 1, dated 1 July 2021 (revision date 1 July 2026): disclosure of AI functions, supervision by staff, override, incident reports to DHA. dha.gov.ae
  2. Smart Dubai, AI Ethics Principles & Guidelines, January 2019, non-binding: an AI that could pass for a person should say it is AI first (1.3.2.2). digitaldubai.ae
  3. Department of Health – Abu Dhabi, Responsible Artificial Intelligence (AI) Standard, DoH/ST/DDGO/RAI/V1/2025, October 2025, for DoH-licensed entities deploying AI. doh.gov.ae
  4. Federal Law No. 2 of 2019 on ICT in health fields, issued 6 February 2019: health data kept in the UAE unless approved (Article 13), kept 25 years (Article 20). Summarised by Latham & Watkins, 19 June 2019. lw.com
  5. Federal Decree-Law No. 45 of 2021 (PDPL), in force 2 January 2022: health data as sensitive data; clear, withdrawable consent. Summarised by K&L Gates, 10 February 2022. klgates.com
  6. UAE Government portal, Handling emergencies: 998 for an ambulance. u.ae

This is Xamun’s reading, not legal advice, and not a statement that Sam meets any regulator’s requirements. Confirm your own set-up with DHA, DoH or MOHAP as relevant, a lawyer or your insurer.

Questions about Sam on the front desk.

Does an AI receptionist in a UAE clinic have to say it is AI?

Say it every time. No UAE law we found names AI receptionists, but Dubai’s AI Ethics Guidelines (Smart Dubai, January 2019) say an AI that could pass for a person should first say it is AI, and the DHA policy on AI in healthcare (DHA/HISHD/PP-09) requires AI functions to be disclosed. Sam introduces itself as an AI assistant at the start of every call and message.

What does Sam do on a clinic front desk?

Sam answers calls and messages day and night, books, moves and cancels sessions, answers questions from the clinic’s own list (hours, parking, prices and which insurers the clinic accepts) and sends reminders the day before. It works inside ClinicOS.

Does Sam give medical advice or triage patients?

No. Anything clinical goes to the duty clinician with the conversation, and Sam tells the patient a clinician will call back. If a caller describes what sounds like an emergency, Sam tells them to call 998 for an ambulance and alerts staff. Clinical actions stay in Assist, always.

What happens with insurance questions?

Sam answers from the clinic’s own list, such as which insurers the clinic accepts, and can check that an approval on file still covers a booked session. A refused approval, a claim, or what a patient will pay goes to the billing or insurance desk.

Does Sam speak Arabic?

Yes. Sam works in English and Arabic, with the same disclosure, the same hand-offs and the same limits in both. If Sam cannot understand a caller reliably, it hands over rather than guesses.

Where does the conversation data go?

Every action lands in records the clinic owns. Federal Law No. 2 of 2019 keeps health data in the UAE unless the health authority or the Minister approves otherwise, so ask where every part runs, the AI model included. Confirm your set-up with DHA, DoH or MOHAP, a lawyer or your insurer.

Start with the front desk, in Assist.

We write Sam’s role with your front-desk lead: what Sam may do, what it hands over, and how fast. Your people approve Sam’s work before anything is promoted.

Rather write? Email [email protected].